Thursday, September 24, 2009

Nabil al-Rabaa, Mr. Jaber’s partner in Beirut, where the shop opened late last year, said that while most customers had encountered cupcakes before, there was initial confusion. “There were a lot that would say, ‘I’ll take that muffin, and one of those muffins,’ ” Mr. al-Rabaa said. “Please, these are cupcakes!”

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